Customer-equity-Management in einem dynamischen Wettbewerbsumfeld
Konzeption und Anwendung eines Customer-equity-Wettbewerbsmodells
1. Aufl.
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Word Count
105,500 words, Guess
Page Count
422 pages
Identifiers
- Internet Archivecustomerequityma00breu
- Internet Archivecustomerequityma00breu_669
- Internet Archivecustomerequityma00breu_988
- ISBN-103834912956
- ISBN-139783834912954
and 3 more
- OCLC Control Number298551322
- Better World Books9783834912954
- Open LibraryOL25544916M
Classifications
- DDC658.812
- LCCHD28-70HD28-70HF4999
Subjects
Series Statement
- Gabler Edition Wissenschaft : Innovatives Markenmanagement
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