Essentials of Marketing
2 edition
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Publication
2007-08-31 - Financial Times Management
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Physical Format
Paperback
Identifiers
- Internet Archiveessentialsmarket00bras_426
- ISBN-101405858281
- ISBN-139781405858281
- LibraryThing1554137
- OCLC Control Number548607850
and 2 more
- Better World Books9781405858281
- Open LibraryOL9638372M
Classifications
- LCCHF5415.B6336 2007
Description
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Other Editions
- Essentials of Marketing
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