Riding the Roller Coaster
A History of the Chrysler Corporation (Great Lakes Books)
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Word Count
98,500 words, Guess
Page Count
394 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9647384M
- ISBN-139780814330913
- ISBN-100814330916
- OCLC Control Number49951916
- OCLC Control Numberridingrollercoas0000hyde
and 3 more
- Library of Congress Control Number2002008512
- Goodreads21036
- LibraryThing1976952
Classifications
- LCCHD9710.U54 C467 2003
Description
"The book covers the period from 1925, when Walter T. Chrysler founded the company, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry as an independent producer, but later absorbed (in whole or in part) Chalmers, Maxwell, Dodge Brothers, Hudson, Nash, and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve."--BOOK JACKET.
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