An industry-college experiment in marketing research methods
"A study of unplanned purchases of toilet goods in drug store." A research project conducted by marketing research students at the New York University Graduate School of Business Administration in cooperation with the Toilet Goods Association
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Publication
1959 - Toilet Goods Association, Inc., New York, New York (State)
Language
English
Word Count
9,750 words, Guess
Page Count
39 pages
Identifiers
- Open LibraryOL59345171M
- OCLC Control Number80825226
Subjects
Series Statement
- Charles S. Welch memorial award essays
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