Marketing the moon
the selling of the Apollo lunar program
Our rough guess is there are 32,500 words in this book.
At a pace averaging 250 words per minute, this book will take 2 hours and 10 minutes to read. With a half hour per day, this will take 5 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Contributions
- Jurek, Richard - Contributor
Publication
2014 - The MIT Press, Massachusetts
Language
English
Word Count
32,500 words, Guess
Page Count
130 pages
Identifiers
- Internet Archivemarketingmoonsel0000scot
- ISBN-100262026961
- ISBN-139780262026963
- Library of Congress Control Number2013039798
- OCLC Control Number861322933
and 4 more
- Better World BooksP8-APX-497
- Better World BooksP8-DGY-377
- Better World Books9780262026963
- Open LibraryOL26885979M
Classifications
- DDC659.2/9629454
- LCCTL789.8.U6 A58156 2014
- LCCTL789.8.U6A58156
Description
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!