The new rules of marketing and PR
how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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Author
Publication
2007 - John Wiley & Sons, Inc., Hoboken, N.J, New Jersey
Language
English
Word Count
68,750 words, Guess
Page Count
275 pages
Identifiers
- Internet Archivenewrulesofmarket0000scot_j8q8
- ISBN-139780470113455
- ISBN-100470113456
- LibraryThing2776996
- Library of Congress Control Number2006102241
and 3 more
- OCLC Control Number77573836
- Better World Books9780470113455
- Open LibraryOL19682698M
Classifications
- DDC658.8/72
- LCCHF5415.1265 .S393 2007
- LCCHF5415.1265.S36 2007
and 1 more
- LCCHF5415.1265 .S36 2007
Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Subjects
Topics
Links
Other Editions
- The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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