Publication

2007 - John Wiley & Sons, Inc., Hoboken, N.J, New Jersey

Language

English

Word Count

68,750 words, Guess

Page Count

275 pages

Identifiers

and 3 more

Classifications

  • DDC658.8/72
  • LCCHF5415.1265 .S393 2007
  • LCCHF5415.1265.S36 2007
and 1 more
  • LCCHF5415.1265 .S36 2007

Description

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Subjects

Links

Other Editions

  • The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directlyJohn Wiley & Sons, Inc.2007-01-01

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