Publication

2003-09-10 - Springer

Language

English

Word Count

37,750 words, Guess

Page Count

151 pages

Physical Format

Hardcover

Identifiers

and 2 more
  • Library of Congress Control Number2003054318
  • Goodreads2019567

Classifications

  • LCCHD28-70HF5410-5417.5

Description

"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.

Subjects

Other Editions

  • Marketing 2.0: Strategies for Closer Customer RelationshipsHardcoverSpringer2003-09-10

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