Author

Publication

2004-03-22 - Sage Publications Ltd

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Physical Format

Paperback

Identifiers

  • ISBN-100761942556
  • ISBN-139780761942559
  • LibraryThing2643004
  • Open LibraryOL8029886M

First Sentence

Semiotic theory and method have been of defining importance to the development of academic approaches to advertising.

Subjects

Other Editions

  • AdvertisingPaperbackSage Publications Ltd2004-03-22

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