Author

Contributions

  • Yoshino, M. Y. joint author. - Contributor
  • Sherbini, A. A., joint author. - Contributor
  • Liander, Bertil, ed. - Contributor
  • Marketing Science Institute. - Contributor

Publication

1967 - Allyn and Bacon, Boston, Massachusetts

Language

English

Word Count

49,500 words, Guess

Page Count

198 pages

Identifiers

Classifications

  • DDC658.83
  • LCCHF1009.5 .T4

Subjects

Series Statement

  • Marketing Science Institute. Series of books

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