Publication

1976 - Prentice-Hall, Toronto, No place, unknown, or undetermined

Language

English

Word Count

132,250 words, Guess

Page Count

529 pages

Identifiers

Classifications

  • DDC658.8 K

Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information.

Subjects

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