Relationship Marketing
Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
1 edition
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Contributions
- Thorsten Hennig-Thurau (Editor) - Contributor
- Ursula Hansen (Editor) - Contributor
Publication
2000-03-15 - Springer
Language
English
Word Count
114,750 words, Guess
Page Count
459 pages
Physical Format
Hardcover
Identifiers
- ISBN-103540669426
- ISBN-139783540669425
- Goodreads5725540
- AmazonB0007DZ7Z8
- Library of Congress Control Number99087534
and 2 more
- Better World Books9783540669425
- Open LibraryOL9063220M
Classifications
- LCCHF5415.55 .R446 2000
- LCCHF5410-5417.5
- LCCHF 5415.55 R446 2000
First Sentence
Sixteen years have passed since the relationship marketing concept was first mentioned in the literature, by Berry (1983), and the concept is still en vogue, maybe more so now than ever before.
Subjects
Topics
Other Editions
- Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
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