Focus groups
a practical guide for applied research
2nd ed.
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Author
Publication
1994 - Sage Publications, Thousand Oaks, Calif, California
Language
English
Word Count
63,750 words, Guess
Page Count
255 pages
Identifiers
- Open LibraryOL1432152M
- ISBN-100803955669
- OCLC Control Number29428546
- OCLC Control Numberfocusgroupspract0002krue
- Library of Congress Control Number93043665
and 2 more
- LibraryThing441733
- Goodreads2642967
Classifications
- DDC361.6/1/068
- LCCH61.28 .K78 1994
Description
The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.
Subjects
Topics
Other Editions
- Focus groups: a practical guide for applied research
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