Publication

1994 - Sage Publications, Thousand Oaks, Calif, California

Language

English

Word Count

63,750 words, Guess

Page Count

255 pages

Identifiers

and 2 more
  • LibraryThing441733
  • Goodreads2642967

Classifications

  • DDC361.6/1/068
  • LCCH61.28 .K78 1994

Description

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.

Subjects

Other Editions

  • Focus groups: a practical guide for applied researchSage Publications1994-01-01

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