Contributions

  • Bowen, David Earl. - Contributor

Publication

1995 - Harvard Business School Press, Boston, Mass, Massachusetts

Language

English

Word Count

73,750 words, Guess

Page Count

295 pages

Identifiers

and 2 more
  • LibraryThing1169050
  • Goodreads1245047

Classifications

  • DDC658.8/12
  • LCCHF5415.5 .S34 1995

Description

Companies that master the rules of the service game can outperform the competition. The key to winning is understanding that the customer experiences the way an organization is managed - from the treatment of the employees to the condition of the physical facilities. Winning the Service Game presents over fifty explicit rules for creating and managing a culture dedicated to delivering seamless service quality - service that, to the customer, feels like a piece of whole cloth with all the threads woven together. This groundbreaking book shows that in such an environment, employees flourish and customers experience the positive "moments of truth" that bind them to the organization.

Subjects

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