Author

Contributions

  • Ohlwein, Martin. - Contributor
  • Schellhase, Ralf. - Contributor
  • Universität Mannheim. Institut für Marketing. - Contributor

Publication

1998 - Universität Mannheim,Institut für Marketing, Mannheim, Germany

Language

German

Word Count

15,750 words, Guess

Page Count

63 pages

Identifiers

Subjects

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