The Rise and fall of mass marketing
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Author
Contributions
- Tedlow, Richard S. - Contributor
- Jones, Geoffrey, 1952- - Contributor
Publication
1993 - Routledge, London, England
Language
English
Word Count
59,750 words, Guess
Page Count
239 pages
Identifiers
- Open LibraryOL1721388M
- ISBN-100415075734
- OCLC Control Number26302008
- OCLC Control Numberrisefallofmassma0000unse
- Library of Congress Control Number92024738
and 1 more
- Goodreads242167
Classifications
- DDC658.8
- LCCHF5411 .R57 1993
Subjects
Topics
Genres
- Congresses.
Series Statement
- Comparative and international business.
Other Editions
- The Rise and fall of mass marketing
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