Publication

1988-04-01 - Walter De Gruyter Inc

Language

English

Word Count

142,000 words, Guess

Page Count

568 pages

Physical Format

Hardcover

Identifiers

  • ISBN-139783110111484
  • ISBN-103110111489
  • Goodreads5000795
  • Better World Books9783110111484
  • Open LibraryOL9317216M

First Sentence

When I started my academic marketing career in 1962, the only thing we talked about was the marketing of goods and, occasionally, services.

Subjects

Other Editions

  • Marketing and SemioticsHardcoverWalter De Gruyter Inc1988-04-01

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