Marketing and Semiotics
New Directions in the Study of Signs for Sale (Approaches to Semiotics)
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Word Count
142,000 words, Guess
Page Count
568 pages
Physical Format
Hardcover
Identifiers
- ISBN-139783110111484
- ISBN-103110111489
- Goodreads5000795
- Better World Books9783110111484
- Open LibraryOL9317216M
First Sentence
When I started my academic marketing career in 1962, the only thing we talked about was the marketing of goods and, occasionally, services.
Subjects
Other Editions
- Marketing and Semiotics
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