Inside Spin
The Dark Underbelly of the PR Industry
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Word Count
81,000 words, Guess
Page Count
324 pages
Physical Format
Paperback
Identifiers
- Internet Archiveinsidespindarkun0000burt
- ISBN-101741752175
- ISBN-139781741752175
- Goodreads2178788
- LibraryThing3566574
and 4 more
- Library of Congress Control Number2007408461
- OCLC Control Number173372058
- Better World Books9781741752175
- Open LibraryOL12559961M
Classifications
- LCCHM263 .B82 2007
- LCCHD59.6
Description
Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.
Subjects
Other Editions
- Inside Spin: The Dark Underbelly of the PR Industry
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