CIM Coursebook 02/03 International Marketing Strategy (CIM Coursebook)
Rev Ed edition
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Word Count
66,000 words, Guess
Page Count
264 pages
Physical Format
Paperback
Identifiers
- ISBN-10075065709X
- ISBN-139780750657099
- OCLC Control Number51281571
- Open LibraryOL9720724M
First Sentence
We commented earlier that the International Marketing Strategy syllabus focuses upon three key issues: these are illustrated in Figure 1.2.
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