Corporate information strategy and management
text and cases
8. rev. ed.
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Author
Contributions
- Austin, Robert D., 1962- - Contributor
- McFarlan, Franklin Warren, 1937- - Contributor
Publication
2009 - McGraw-Hill, Boston, Mass. [u.a., United States
Language
English
Word Count
128,250 words, Guess
Page Count
513 pages
Identifiers
- Open LibraryOL25566256M
- ISBN-139780071263191
- ISBN-100071263195
- OCLC Control Number844025665
- OCLC Control Number244764111
and 1 more
- Library of Congress Control Number2008047906
Classifications
- DDC658.4/038/011
- DDC658.4038011
- LCCHD30.2.A65 2008
Description
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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