Advertising age handbook of advertising
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Author
Contributions
- Nelson, Carol, 1953- - Contributor
Publication
1999 - NTC Business Books, Lincolnwood, Ill, Illinois
Language
English
Word Count
57,000 words, Guess
Page Count
228 pages
Identifiers
- Open LibraryOL349133M
- ISBN-100844236705
- OCLC Control Number44953977
- OCLC Control Number39257420
- OCLC Control Numberadvertisingageha00hgle
and 3 more
- Library of Congress Control Number98008362
- Goodreads1769226
- LibraryThing8062677
Classifications
- DDC659.1
- LCCHF5823 .L526 1999
Description
Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results.
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Topics
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