Author

Publication

2002-08-15 - Wiley

Language

English

Word Count

72,000 words, Guess

Page Count

288 pages

Identifiers

and 3 more
  • Library of Congress Control Number2002008562
  • LibraryThing950929
  • Goodreads1302976

Classifications

  • LCCHD30.27 .H55 2002

Description

"Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."--Jacket.

First Sentence

I hope to make you think-and then to do something with that thinking to improve your business or maybe even your life.

Subjects

Other Editions

  • Sixty Trends in Sixty MinutesWiley2002-08-15

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