What's in a Name?
Advertising and the Concept of Brands
2nd edition
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Word Count
77,000 words, Guess
Page Count
308 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL8054857M
- ISBN-139780765611123
- ISBN-100765611120
- OCLC Control Number441823266
- OCLC Control Number1082197032
and 5 more
- OCLC Control Number958107230
- OCLC Control Numberwhatsinnameadver0000jone
- Library of Congress Control Number2002030890
- LibraryThing964582
- Goodreads936601
Classifications
- LCCHF5823.J718 2003
Subjects
Topics
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