Author

Publication

2011 - McGraw-Hill Education, Maidenhead, England

Language

English

Word Count

131,250 words, Guess

Page Count

525 pages

Identifiers

Classifications

  • DDC658.8
  • LCCHF5415.13 P171p 2011

Description

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

Subjects

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