Endorsements in Advertising
A Social History
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Word Count
59,750 words, Guess
Page Count
239 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL8139114M
- ISBN-139780786420438
- ISBN-10078642043X
- OCLC Control Number57515046
- Library of Congress Control Number2005001968
and 1 more
- LibraryThing6603882
Classifications
- LCCHF5831.S44 2005
Description
"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.
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