Marketing essentials
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Author
Contributions
- Simkin, Lyndon, 1961- - Contributor
Publication
2009 - South-Western Cengage Learning, Australia, Australia
Language
English
Word Count
114,250 words, Guess
Page Count
457 pages
Identifiers
- Internet Archivemarketingessenti0000dibb
- ISBN-101408011506
- ISBN-139781408011508
- OCLC Control Number317250911
- Open LibraryOL31913361M
Classifications
- DDC658.8
- LCCHF5415 DIB
Description
This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.
Subjects
Topics
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