Publication

1985 - Dunod, Paris, No place, unknown, or undetermined

Language

French

Word Count

49,750 words, Guess

Page Count

199 pages

Identifiers

  • ISBN-102040164138
  • ISBN-139782040164133
  • Goodreads1516112
  • Library of Congress Control Number86192903
  • OCLC Control Number14377868
and 1 more

Classifications

  • DDC155.4029 K
  • LCCHF5822 .K23 1985

Description

Ce livre bien documenté représente "la prise de parole de la science" sur ce sujet.

Subjects

Topics

PublicitéAdvertisingAspect psychologiquePsychological aspectsPersuasion (Psychology)Advertising and childrenPublicité télévisée et enfants

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