The Facebook effect
the inside story of the company that is connecting the world
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Publication
2010 - Simon & Schuster, New York, New York (State)
Language
English
Word Count
93,000 words, Guess
Page Count
372 pages
Identifiers
- Internet Archivefacebookeffectin0000kirk
- Internet Archivefacebookeffectin0000kirk_y4c2
- Internet Archivefacebookeffectin0000kirk_t3a1
- Internet Archivefacebookeffectin0000kirk_y6p6
- Internet Archivefacebookeffectin0001kirk
and 10 more
- Internet Archivefacebookeffectin0000kirk_p3o7
- ISBN-101439102112
- ISBN-139781439102114
- Library of Congress Control Number2009051983
- Library of Congress Control Number2011293580
- OCLC Control Number464593313
- Better World BooksO7-AUJ-894
- Better World Books307-BAA-883
- Better World Books9781439102114
- Open LibraryOL23994463M
Classifications
- DDC338.7/61006754
- LCCHD9696.8.U64 F335 2010
- LCCHD9696.8.U64 F335 2011
and 2 more
- LCCHD9696.8.U64 F335 2010b
- LCCHD9696.8.U64F335
Description
In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectseven becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect. - Publisher.
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