Catalog copy that sizzles
all the hints, tips, and tricks of the trade youʼll ever need to write copy that sells
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Author
Publication
2000 - NTC Business Books, Lincolnwood, Ill, Illinois
Language
English
Description
"Packed with helpful, hands-on advice and exercises for writing effective copy for either print or on-line catalogs, Catalog Copy That Sizzles is the ultimate copyrighting how-to-guide for catalogers of any type. Featuring hundreds of real-life examples drawn from actual catalogs and websites, copywriter Herschell Gordon Lewis reveals every tip, gimmick, and trick of the copywriting trade for crafting compelling, effective catalog descriptions for any type of product or service - from tulip bulbs to farm equipment, from consulting services to mailorder grapefruit."--Jacket.
Subjects
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