Focus groups
targeting the market
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Contributions
- Candian Broadcasting Corporation - Contributor
Publication
2005 - Films for the Humanities & Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number52418808
- Open LibraryOL47070762M
Alternate Titles
- Targeting the market
- Venture (Television program)
Description
"This concise program looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.
Subjects
Topics
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