Political Marketing and Commun (Acamedia Research Monograph)
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Word Count
75,000 words, Guess
Page Count
300 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL11666926M
- ISBN-139780861963775
- ISBN-100861963776
- OCLC Control Number32734993
- Internet Archivepoliticalmarketi0000maar
and 3 more
- Library of Congress Control Number95038845
- Goodreads5812375
- LibraryThing2673655
Classifications
- LCCJF2112.C3 M32 1995
Description
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Subjects
Topics
Other Editions
- Political Marketing and Commun (Acamedia Research Monograph)
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