Publication

1997-12-01 - John Libbey & Company

Language

English

Word Count

75,000 words, Guess

Page Count

300 pages

Physical Format

Paperback

Identifiers

and 3 more
  • Library of Congress Control Number95038845
  • Goodreads5812375
  • LibraryThing2673655

Classifications

  • LCCJF2112.C3 M32 1995

Description

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

Subjects

Other Editions

  • Political Marketing and Commun (Acamedia Research Monograph)PaperbackJohn Libbey & Company1997-12-01

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