Using qualitative research in advertising
strategies, techniques, and applications
2nd ed.
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Author
Publication
2012 - SAGE, Thousand Oaks, Calif, California
Language
English
Word Count
54,500 words, Guess
Page Count
218 pages
Identifiers
- ISBN-139781412987240
- ISBN-101412987245
- Library of Congress Control Number2011024469
- OCLC Control Number713187785
- Better World Books9781412987240
and 2 more
- Better World BooksO9-AKN-446
- Open LibraryOL25162152M
Classifications
- DDC659.1072
- LCCHF5814 .U78 2012
- LCCHF5814.U78 2012
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