Brand success
how the world's top 100 brands thrive and survive
2nd ed.
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Word Count
74,000 words, Guess
Page Count
296 pages
Identifiers
- Open LibraryOL24906055M
- ISBN-139780749462871
- ISBN-100749462876
- OCLC Control Number697980009
- OCLC Control Numberbrandsuccesshoww0000haig
and 1 more
- Library of Congress Control Number2011002378
Classifications
- DDC658.8/27
- LCCHD69.B7 H346 2011
Description
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts.
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