Publication

2004 - Dearborn Trade Publishing, Chicago, IL, Illinois

Language

English

Word Count

62,250 words, Guess

Page Count

249 pages

Identifiers

and 2 more

Classifications

  • LCCLB2342.82 .M67 2004
  • LCCHF5415.332.S78 M67 2004

First Sentence

The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks.

Subjects

Topics

MarketingCollege publicityUniversities and collegesCollege students as consumersUniversities and colleges -- United States -- Marketing

Places

Other Editions

  • Marketing to the campus crowd: everything you need to know to capture the $200 billion college marketDearborn Trade Publishing2004-01-01

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