Marketing to the campus crowd
everything you need to know to capture the $200 billion college market
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Author
Publication
2004 - Dearborn Trade Publishing, Chicago, IL, Illinois
Language
English
Word Count
62,250 words, Guess
Page Count
249 pages
Identifiers
- Internet Archivemarketingtocampu0000morr
- ISBN-100793186005
- ISBN-139780793186006
- Goodreads2041374
- Library of Congress Control Number2004001493
and 2 more
- OCLC Control Number54096765
- Open LibraryOL17128359M
Classifications
- LCCLB2342.82 .M67 2004
- LCCHF5415.332.S78 M67 2004
First Sentence
The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks.
Subjects
Topics
Places
Other Editions
- Marketing to the campus crowd: everything you need to know to capture the $200 billion college market
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