Globalisation in practice
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Author
Contributions
- Lomax, David F. - Contributor
- Porter, Michael E., 1947- - Contributor
- Films for the Humanities (Firm) - Contributor
- BBC Executive Video Seminars - Contributor
Publication
1997 - Films for the Humanities & Sciences, Princeton, N.J, New Jersey
Language
English
Word Count
16,000 words, Guess
Page Count
64 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number40953033
- Open LibraryOL47073224M
Alternate Titles
- Globalization in practice
Description
Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.
Description
Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.
Subjects
Topics
Series Statement
- Globalisation -- module 2
- CJA 435 (NU course)
- MGT 630 (NU course)
Other Editions
- Globalisation in practice
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