Winning in emerging markets
a road map for strategy and execution
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Author
Contributions
- Khanna, Tarun - Contributor
Publication
2010 - Harvard Business Press, Boston, Mass, Massachusetts
Language
English
Word Count
68,000 words, Guess
Page Count
272 pages
Identifiers
- Open LibraryOL24434748M
- ISBN-139781422166956
- OCLC Control Number436026626
- OCLC Control Numberwinninginemergin0000khan
- Library of Congress Control Number2009036019
Classifications
- DDC658.4/012091724
- LCCHF1008 .P35 2010
Description
Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.
Subjects
Topics
Other Editions
- Winning in emerging markets: a road map for strategy and execution
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