Kellogg on strategy
concepts, tools, and frameworks for practitioners
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Author
Contributions
- Marciano, Sonia. - Contributor
Publication
2005 - John Wiley, Hoboken, N.J, New Jersey
Language
English
Word Count
58,500 words, Guess
Page Count
234 pages
Identifiers
- Open LibraryOL3395272M
- ISBN-100471478555
- OCLC Control Number58451826
- OCLC Control Numberkelloggonstrateg00dran
- Library of Congress Control Number2005006853
and 2 more
- Goodreads384553
- LibraryThing1301065
Classifications
- DDC658.4/012
- LCCHD30.28 .D72 2005
Description
"Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer." "The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you."--Jacket.
Subjects
Topics
Genres
- Case studies.
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