Listening To Your Donors
1st edition
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Word Count
53,500 words, Guess
Page Count
214 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9775624M
- ISBN-139780787950378
- ISBN-100787950378
- OCLC Control Number44174089
- Library of Congress Control Number00009795
and 1 more
- Goodreads262834
Classifications
- LCCHG4027.65 .C36 2000
Description
"For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations."--BOOK JACKET.
First Sentence
Whether they are fundraising, improving public relations, or marketing new products and services, nonprofits need to communicate.
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