Publication

2000-01-15 - Jossey-Bass

Language

English

Word Count

53,500 words, Guess

Page Count

214 pages

Physical Format

Hardcover

Identifiers

  • Open LibraryOL9775624M
  • ISBN-139780787950378
  • ISBN-100787950378
  • OCLC Control Number44174089
  • Library of Congress Control Number00009795
and 1 more
  • Goodreads262834

Classifications

  • LCCHG4027.65 .C36 2000

Description

"For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations."--BOOK JACKET.

First Sentence

Whether they are fundraising, improving public relations, or marketing new products and services, nonprofits need to communicate.

Subjects

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