Contributions

  • Mathur, Iqbal, joint author. - Contributor

Publication

1978 - Grid inc., Columbus, Ohio, Ohio

Language

English

Word Count

155,250 words, Guess

Page Count

621 pages

Identifiers

  • ISBN-100882441299
  • ISBN-139780882441290
  • Goodreads4742119
  • LibraryThing1702814
  • Library of Congress Control Number77081539
and 2 more

Classifications

  • DDC658.8
  • LCCHF5415.13 .J34

Subjects

Genres

  • Case studies

Series Statement

  • Grid series in marketing

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