Competing on Internet time
lessons from Netscape and its battle with Microsoft
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Author
Contributions
- Yoffie, David B. - Contributor
Publication
1998 - Free Press, New York, NY, New York (State)
Language
English
Word Count
90,250 words, Guess
Page Count
361 pages
Identifiers
- Open LibraryOL375758M
- ISBN-100684853191
- OCLC Control Number39890354
- OCLC Control Numbercompetingoninter00cusu
- Library of Congress Control Number98037653
and 2 more
- LibraryThing158977
- Goodreads3519343
Classifications
- DDC338.4/7004678/0973
- LCCHD9696.65.U64 N473 1998
Alternate Titles
- Internet time
Description
Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and how it has employed the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale-up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. The lessons that Cusumano and Yoffie derive from Netscape's contest with Microsoft go far beyond start-ups and Internet software. Small companies in any industry and powerful, established firms alike will welcome the principles the authors formulate from this David-and-Goliath-like struggle.
Subjects
Other Editions
- Competing on Internet time: lessons from Netscape and its battle with Microsoft
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