Publication

1999 - Smithsonian Institution Press, Washington, DC, District of Columbia

Language

English

Word Count

60,250 words, Guess

Page Count

241 pages

Identifiers

and 3 more
  • Library of Congress Control Number99016972
  • Goodreads1462875
  • LibraryThing5522

Classifications

  • LCCHD9662.C664 T863 1999

Description

"Alison J. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware. Drawing from newly available records and interviews, Clarke describes how Tupperware Home Parties, Inc., reinforced a conservative ideal while undercutting that ideal by offering women economic independence through a flexible, home-based form of employment.". "Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, the author explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture."--BOOK JACKET.

Subjects

Topics

GeneralHistoryHistoireIndustrieVaisselleIndustriesGeschichte

Places

Other Editions

  • Tupperware: the promise of plastic in 1950s AmericaSmithsonian Institution Press1999-01-01

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