Tested advertising methods.
4th ed., rev. and enl.
Our rough guess is there are 79,500 words in this book.
At a pace averaging 250 words per minute, this book will take 5 hours and 18 minutes to read. With a half hour per day, this will take 11 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Publication
1974 - Prentice-Hall, Englewood Cliffs, N.J, New Jersey
Language
English
Word Count
79,500 words, Guess
Page Count
318 pages
Identifiers
- Internet Archivetestedadvertisin0000capl_f3e9
- ISBN-100139069097
- ISBN-139780139069093
- LibraryThing142788
- Library of Congress Control Number74008627
and 4 more
- OCLC Control Number1142943
- OCLC Control Number87866570
- OCLC Control Number24086
- Open LibraryOL5047975M
Classifications
- DDC659.13/2
- LCCHF5823 .C18 1974
Description
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.
Subjects
Topics
Other Editions
- Tested advertising methods.
Show 4 more editions
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!