Publication

2000-10-27 - McGraw-Hill Companies

Language

English

Word Count

65,250 words, Guess

Page Count

261 pages

Identifiers

and 3 more
  • Library of Congress Control Number00057875
  • Goodreads657484
  • LibraryThing5259590

Classifications

  • LCCHF5415.525 .B47 2000

Description

"Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships.". "EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands End all demonstrate the effectiveness of EII technology by deploying several key techniques that help to satisfy and retain customers."--BOOK JACKET.

Subjects

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