The Eternal E-Customer
How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship
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Word Count
65,250 words, Guess
Page Count
261 pages
Identifiers
- Open LibraryOL7298713M
- ISBN-139780071364799
- ISBN-10007136479X
- OCLC Control Number45326373
- OCLC Control Number44516799
and 3 more
- Library of Congress Control Number00057875
- Goodreads657484
- LibraryThing5259590
Classifications
- LCCHF5415.525 .B47 2000
Description
"Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships.". "EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands End all demonstrate the effectiveness of EII technology by deploying several key techniques that help to satisfy and retain customers."--BOOK JACKET.
Subjects
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