Author

Publication

2014 - Business Science Reference, Hershey, Pennsylvania

Language

English

Word Count

80,500 words, Guess

Page Count

322 pages

Identifiers

and 1 more

Classifications

  • DDC658.8/02
  • LCCHF5415.13 .S87767 2014

Description

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

Subjects

Series Statement

  • Advances in marketing, customer relationship management, and e-services (AMCRMES) bood series

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