Strategic marketing in fragile economic conditions
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Author
Publication
2014 - Business Science Reference, Hershey, Pennsylvania
Language
English
Word Count
80,500 words, Guess
Page Count
322 pages
Identifiers
- Open LibraryOL31020322M
- ISBN-139781466662322
- OCLC Control Number889813234
- OCLC Control Number879329537
- OCLC Control Numberstrategicmarketi0000unse_t6v2
and 1 more
- Library of Congress Control Number2014013819
Classifications
- DDC658.8/02
- LCCHF5415.13 .S87767 2014
Description
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Subjects
Series Statement
- Advances in marketing, customer relationship management, and e-services (AMCRMES) bood series
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