The McDonaldization of Society
An Investigation into the Changing Character of Contemporary Social Life
Revised edition
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Word Count
66,250 words, Guess
Page Count
265 pages
Physical Format
Paperback
Identifiers
- ISBN-100803990774
- ISBN-139780803990777
- Open LibraryOL7909560M
Description
"George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development."
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Other Editions
- The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life
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