Sleights of mind
what the neuroscience of magic reveals about our everyday deceptions
1st ed.
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Author
Contributions
- Martinez-Conde, S. (Susana) - Contributor
- Blakeslee, Sandra - Contributor
Publication
2010 - Henry Holt and Co., New York, New York (State)
Language
English
Word Count
72,750 words, Guess
Page Count
291 pages
Identifiers
- Internet Archivesleightsofmindwh0000mack_d2g7
- ISBN-100805092811
- ISBN-139780805092813
- Library of Congress Control Number2010030116
- OCLC Control Number489009689
and 2 more
- Better World Books9780805092813
- Open LibraryOL24914133M
Classifications
- DDC152.14/8
- LCCQP495 .M33 2010
- LCCQP495.M33 2010
Description
Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.
Subjects
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