Management Science Application In Tourism And Hospitality (Journal of Travel & Tourism Marketing Monographic "Separates") (Journal of Travel & Tourism Marketing Monographic "Separates")
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Word Count
29,000 words, Guess
Page Count
116 pages
Physical Format
Paperback
Identifiers
- ISBN-100789025183
- ISBN-139780789025180
- Open LibraryOL8153141M
First Sentence
SUMMARY. This paper introduces Data Envelopment Analysis (DEA) for the evaluation of inefficiencies in tourism advertising programs and the identification of optimal comparison partners for benchmarking.
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