Travel & tourism
case studies
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Author
Publication
2008 - T and t Publishing, Ceredigion, Wales, England
Language
English
Word Count
41,250 words, Guess
Page Count
165 pages
Identifiers
- Internet Archivetraveltourismcas0000rick
- ISBN-139780955019067
- ISBN-100955019060
- OCLC Control Number271591665
- Open LibraryOL30115095M
Classifications
- DDC338.4791
- LCCG155.8.G7 R53 2008
Description
This book presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry. Each of the studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions.
Subjects
Places
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