Integrated advertising, promotion & marketing communications
2nd ed.
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Author
Contributions
- Baack, Donald. - Contributor
Publication
2004 - Pearson Prentice Hall, Upper Saddle River, N.J, New Jersey
Language
English
Word Count
134,500 words, Guess
Page Count
538 pages
Identifiers
- Internet Archiveintegratedadvert00clow
- ISBN-100131405462
- ISBN-139780131405462
- LibraryThing1174235
- Goodreads3384250
and 2 more
- Library of Congress Control Number2003043373
- Open LibraryOL3683564M
Classifications
- DDC659.1
- LCCHF5415.123 .C58 2004
Alternate Titles
- Integrated advertising, promotion, and marketing communications
Subjects
Other Editions
- Integrated advertising, promotion & marketing communications
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