Principles Of Advertising
A Global Perspective
2 edition
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Word Count
106,750 words, Guess
Page Count
427 pages
Physical Format
Paperback
Identifiers
- ISBN-100789023008
- ISBN-139780789023001
- Goodreads3587369
- Better World Books9780789023001
- Open LibraryOL8153008M
Classifications
- LCCHF5821.L35 2005
First Sentence
Drive down any highway, and you'll see a proliferation of chain restaurants-most likely, if you travel long and far enough, you'll see McDonald's golden arches as well as signs for Burger King, Hardee's, and Wendy's, the "big four" of burgers.
Subjects
Other Editions
- Principles Of Advertising: A Global Perspective
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