Advanced brand management
from vision to valuation
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Word Count
74,000 words, Guess
Page Count
296 pages
Identifiers
- Open LibraryOL3656827M
- ISBN-10047147925X
- OCLC Control Number48362256
- OCLC Control Numberadvancedbrandman0000temp
- Library of Congress Control Number2002511187
and 2 more
- LibraryThing3213455
- Goodreads313831
Classifications
- DDC658.8/27
- LCCHD69.B7 T448 2002
Description
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
Subjects
Other Editions
- Advanced brand management: from vision to valuation
Show 1 more editions
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